Privacy Policy

Last Updated: 15 March 2026

1. Introduction

WDA Willow (‘we’, ‘our’, ‘us’) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at wdawillow.co.uk or purchase our products and services.

WDA Willow is a company registered in England and Wales (Registration No: 15662324), with its registered address at Unit 3B Mentley Farm, Mentley Lane West, Great Munden, Ware, Hertfordshire, SG11 1TW, United Kingdom.

Please read this policy carefully. By using our website or placing an order, you agree to the practices described in this policy. If you do not agree, please do not use our website.

2. Information We Collect

We may collect and process the following personal information about you:

2.1 Information You Provide Directly

Full name and contact details (email address, phone number)
Billing and delivery address
Payment information (processed securely via third-party payment providers — we do not store card details)
Order details and preferences (e.g. custom bat specifications)
Messages or enquiries submitted through our contact form or email

2.2 Information Collected Automatically

IP address and browser type
Pages visited, time spent on site, and referring URLs
Device type and operating system
Cookie data (see Section 8 below)

2.3 Information from Third Parties

Information from payment processors (e.g. transaction status)
Information from Google Analytics or similar analytics services

3. How We Use Your Information

We use your personal information for the following purposes:

To process and fulfil your orders, including custom bat manufacturing requests
To communicate with you about your order, enquiry, or complaint
To send order confirmations, shipping updates, and invoices
To improve our website, products, and services
To comply with legal and regulatory obligations
To detect and prevent fraud or misuse of our website
To send marketing communications, where you have given consent (you may opt out at any time)

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

Contract performance: To fulfil your order or respond to a pre-contractual enquiry
Legal obligation: To comply with applicable laws, including tax and accounting regulations
Legitimate interests: To improve our services, prevent fraud, and operate our business effectively
Consent: For marketing communications and non-essential cookies, where applicable

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your data with the following trusted parties only to the extent necessary:

Payment processors (e.g. Stripe, PayPal) to handle secure transactions
Courier and logistics partners to deliver your order
IT service providers who support our website and systems
Legal and regulatory authorities where required by law

All third parties are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. In general:

Order and transaction records are retained for a minimum of 6 years in accordance with HMRC requirements
Customer enquiry records are retained for up to 2 years
Marketing consent records are retained until you withdraw consent

When your data is no longer required, it is securely deleted or anonymised.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate or incomplete data
Right to erasure: Request deletion of your data where there is no lawful reason to retain it
Right to restrict processing: Request that we limit how we use your data
Right to data portability: Request your data in a structured, commonly used format
Right to object: Object to processing based on legitimate interests or for direct marketing
Right to withdraw consent: Withdraw consent for marketing or non-essential cookies at any time

To exercise any of these rights, please contact us at malik@wdawillow.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. Cookies are small text files placed on your device. We use the following types of cookies:

Essential cookies: Required for the website to function correctly (e.g. shopping cart, session management)
Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics)
Marketing cookies: Used to deliver relevant advertisements, where consented

You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect website functionality. For full details, please refer to our separate Cookie Policy.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include SSL encryption on our website, restricted access to personal data, and regular security reviews.

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorised use of your account.

10. International Data Transfers

If we transfer your personal data outside the United Kingdom, we will ensure appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses or transfers to countries with an adequacy decision.

11. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We recommend reviewing the privacy policy of any third-party site you visit.

12. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised ‘Last Updated’ date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please contact us:

WDA Willow
Unit 3B Mentley Farm, Mentley Lane West, Great Munden, Ware, Hertfordshire, SG11 1TW
Email: malik@wdawillow.co.uk
Phone: +44 7880 578057
Company Registration No: 15662324

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Privacy Policy

1. Introduction

2. Information We Collect

2.1 Information You Provide Directly

2.2 Information Collected Automatically

2.3 Information from Third Parties

3. How We Use Your Information

4. Legal Basis for Processing (UK GDPR)

5. Sharing Your Information

6. Data Retention

7. Your Rights Under UK GDPR

8. Cookies

9. Data Security

10. International Data Transfers

11. Third-Party Links

12. Children's Privacy

13. Changes to This Privacy Policy

14. Contact Us

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